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You’ve invested in a new website. It looks great, runs fast, and you’ve ticked the SEO box at launch. But six months later, traffic has flatlined. Rankings aren’t climbing. Leads are inconsistent. You’re wondering: didn’t we already do the SEO part?
This is a common story. The reality is, SEO isn’t a one-off task. It’s a long game. And without consistent effort, even the best-built sites lose momentum.
Why Ongoing SEO Matters in Plain Business Terms
- Sales: More organic traffic means more leads without paying for every click.
- Growth: SEO compounds over time, building momentum that supports other marketing.
- Trust: Ranking well signals credibility. Customers trust what they can find easily.
- Efficiency: You spend less on paid ads when organic does its job properly.
Key Tip: The most valuable SEO work often happens after launch. That’s when data starts coming in and you can fine-tune what’s working and what’s not.
What Ongoing SEO Support Actually Looks Like
1. Monthly Audits and Health Checks
Just like your car, your website needs regular checks. Google’s algorithm changes constantly. Broken links, slow pages or metadata issues can creep in and cost you traffic.
What this typically includes:
- Checking for crawl errors and index issues
- Monitoring page speed and mobile usability
- Reviewing internal links and site structure
Example: A local service business saw traffic drop after a core Google update. A monthly audit flagged duplicate metadata across their blog, which was quietly hurting rankings. Fixing it lifted traffic by 18 percent in two months.
2. Keyword Tracking and Content Updates
SEO isn’t “set and forget.” Search behaviour shifts. Competitors update. You need to keep your content relevant and visible.
Ongoing support means:
- Tracking your target keywords weekly or monthly
- Updating key landing pages to reflect trends
- Refreshing blog content that has dropped in rankings
Tip: Sometimes, changing a blog title and updating a paragraph or two is enough to bring traffic back.
3. Content Strategy and Planning
Publishing one or two good blogs is a start, but it’s not a strategy.
Ongoing SEO support often includes:
- Identifying new content opportunities based on search trends
- Creating briefs or outlines for your team to write (or writing them for you)
- Linking content together to build topical authority
Example: An ecomm brand selling eco-friendly products added a monthly blog series targeting low-competition long-tail keywords. After four months, those articles made up 32 percent of their organic traffic.
4. Backlink Monitoring and Link Building
Backlinks (links from other websites to yours) are one of the biggest ranking factors, but they’re often ignored.
SEO support may include:
- Monitoring new and lost backlinks
- Identifying high-quality directories or listings
- Spotting mentions of your brand that aren’t linked
Tip: A few solid backlinks can do more than hundreds of low-quality ones. Focus on quality, not quantity.
5. Technical SEO Fixes
Even on Shopify and Webflow, issues can creep in. A plugin update, design tweak or migration can break something without you noticing.
Ongoing SEO includes technical support like:
- Redirect management
- Schema updates
- Indexing and crawl budget optimisation
Example: A B2B company noticed their case studies weren’t ranking. A technical review found they’d been accidentally blocked by a robots.txt file after a design update. Easy fix, big impact.
6. Reporting That Tells You What Matters
SEO reports shouldn’t be walls of numbers. They should tell you what’s working, what’s not, and where to focus next.
Good reporting includes:
- Keyword movement
- Traffic trends
- Content performance
- Priority actions for the next month
Tip: Ask for reports in plain English. If it’s all graphs and jargon, it’s not helping you make decisions.
Common Misconceptions About Ongoing SEO
“Didn’t we already do SEO?”
Yes, but that was setup. SEO isn’t a one-off checklist. It needs ongoing tuning to stay competitive.
“Can’t we just run Google Ads?”
You can. But paid traffic stops when the budget does. SEO builds equity over time.
“We don’t have time to blog every week.”
That’s fine. Even one strategic post per month can help—especially if it’s backed by data.
“We’ll just update it if rankings drop.”
By the time rankings drop, you’ve already lost ground. Ongoing support prevents problems before they happen.
What to Do Now
- Check when your site was last audited. If it’s been more than a month, it’s time.
- Look at your keyword rankings. Are they improving, flat, or falling?
- Review your content plan. Do you have one? Is it based on search trends?
- Ask for a plain-English SEO report. If you’re already paying for SEO, make sure you know what’s happening.
- Decide what to do in-house and what to outsource. You don’t need to do everything, but you do need a plan.
Need Support Without the Fluff?
SEO doesn’t have to be mysterious or bloated. If you want a clear, consistent approach that fits your business stage, we’re happy to help. Just get in touch when you’re ready.
