Most redesigns fix how a site looks. We fix how it works. The difference shows up in your enquiry rate, not your portfolio entry.
Before anything gets redesigned, we map what the current site is and is not doing commercially. Where sessions drop off, which pages are failing to convert, what the competition looks like and what the brief for the redesign should actually focus on. What is costing you enquiries, where the friction sits and what sends visitors elsewhere before they make contact. By the time we move into design, we know exactly what needs to change and why. None of that gets invented during the design phase. It gets decided before it.
Website copy that was generated and not thought about costs credibility before a visitor finishes the first paragraph. Generic positioning, non-specific claims, a homepage that could belong to any company in your category. Before this project starts, we come to you. We talk to the people who know the customers, understand the sales process and can answer why you specifically. Everything on your site comes from those conversations. Specific to your business, not borrowed from another project or assembled from a template.
Skyrocket is a certified Webflow Partner and Shopify Partner. That matters for the same reason trade certification matters: the platform has assessed the work and confirmed it meets a standard. Beyond the certifications, the work has been recognised by FWA, Awwwards and CSSDA. Three organisations that assess build quality technically, not just visually. The awards are evidence of a standard. They tell you the build is properly done, the performance is real and the details most people never see have been taken seriously.
The redesigned site is on Webflow or Shopify. Both platforms have editors built for non-technical teams. Your team can update copy, swap images and publish new content without touching code or raising a support ticket. We configure the CMS around how your team actually works. Then we train your team before we hand it over. We go through it on your actual content, with the people who will be managing it, until everyone is confident. Post-launch support is available if you need it. Most clients find they don't.
We audit your current site for structural, conversion, and SEO issues before making a single design decision.
Findings from the diagnostic shape a specific, documented brief for what the redesign needs to achieve.
Custom design in Figma, built in Webflow or Shopify. Every decision traceable back to the brief.
Content carried across, old URLs redirected, team trained, site launched properly.
Only if it is handled poorly. We map every existing URL, write redirect rules for any that change and test them before launch. SEO preservation is part of every redesign scope.
Most redesigns run ten to fourteen weeks from a signed brief to launch. More complex projects with large content libraries, multiple CMS templates or integrations take longer. We give you a realistic scope before you commit.
Not necessarily. We assess what exists and tell you what is worth keeping, what needs rewriting and where the gaps are. If new copy is needed, that is part of our scope. Photography briefing is included. Photography production depends on the project.
Yes. We build the new site on a staging environment and switch to the live domain at launch. Your existing site stays live throughout the project. The switchover takes hours, not days.
