Hawke’s Bay is famous for wine, food and lifestyle products. We build Shopify stores that take those products online properly and build revenue beyond the region.



















Hawke's Bay produces some of New Zealand's best wine and artisan food and the opportunity for direct-to-consumer ecommerce in this region is significant and underexploited. Wineries, food producers, specialty retailers and tourism experience brands all have the product. Most do not yet have the Shopify infrastructure to sell it as effectively as the quality warrants.
We work with Hawke's Bay brands that want to grow their direct sales. For wine businesses, that might mean building a wine club structure, subscription capability and a direct-to-consumer store that supports the cellar door experience beyond the visit. For food brands, it might mean a clean, trust-building store that converts a national audience that has never heard of the brand before.
We are a Certified Shopify Partner and we have built for premium food and beverage brands. The approach is the same regardless of the specific product: understand the buyer, design for conversion at the right price point and build a store your team can manage without ongoing developer dependency.

With a clear understanding of your commercial goals: volume targets, average order value, the role of the online store relative to cellar door and wholesale. Then we map the specific Shopify structure that serves those goals: product catalogue, wine club structure, subscription model and checkout flow. The build follows from that plan, not from a template.
Yes. Shopify supports subscription models natively and through well-established integration partners. We build wine club structures that match your specific membership tiers and fulfilment model.
National DTC growth requires a store that communicates trust to buyers who do not yet know your brand, a product presentation that justifies the price point and a checkout that removes friction. We build for all three, with national shipping and packaging considerations scoped from the start.
Custom builds start from $18,000 NZD. We provide a fixed price before anything starts. Retainer support is available for ongoing development and seasonal updates.
The region has exceptional product. We build the ecommerce infrastructure to match it.
Direct-to-consumer wine sales often involve subscriptions and club memberships. We build these structures cleanly into the Shopify store from the start.
Seven years of builds. Platform certified, work independently recognised.
Hawke's Bay brands compete on quality. The store needs to communicate that quality before the buyer commits. We build for premium positioning without compromising conversion.
Scope and price agreed before work starts. No surprises.