Nelson and Marlborough produce some of NZ’s best wine, craft and food products. We build Shopify stores that take those products beyond the region.



















Nelson and Marlborough produce some of New Zealand's most celebrated food, wine and artisan products. The region has a distinctive character and the brands that come from it have real stories to tell. The challenge is usually getting the online store to match the quality and identity of the product, and to convert buyers who have never heard of the brand but can be reached through a properly structured Shopify store.
We work with Nelson and Tasman brands that want to grow their direct-to-consumer sales. Wine, craft food, outdoor products, artisan goods and specialty retail all benefit from a Shopify store that is built specifically for the product and the buyer, not assembled from a template. We start with the buyer journey, design around that and build a store that is as distinctive as the product it sells.
As a Certified Shopify Partner, we bring seven years of builds across food, beverage and consumer product categories. The commercial thinking and the build quality are consistent regardless of the client's size or location.

At minimum: a clean product catalogue, a wine club or subscription structure if relevant, a checkout optimised for single-bottle, case and mixed case orders and brand storytelling that builds trust with buyers who have not visited the cellar door. We map these requirements at brief stage and scope the build accordingly.
Only if it is built from a generic template. A custom Shopify build reflects your brand's visual identity, tone and quality positioning. We have built for premium Nelson brands before. The store can feel as considered as the product.
Yes. Shopify supports age verification and we configure for NZ liquor licensing requirements at build time. Raise your specific compliance requirements at brief stage and we will include them in scope.
Custom builds start from $18,000 NZD. Fixed price, agreed before work starts. Retainer support available for seasonal updates and new releases.
Wine, artisan food, craft, outdoor products. We build Shopify stores that match the quality of the product and convert the buyers who find them.
Seven years of builds. Platform certified, work independently recognised.
Origin-led brands need to communicate the story as well as sell the product. We build stores that do both without compromising the checkout experience.
Nelson brands sell beyond the region. We build stores with national shipping, international capability and appropriate trust signals for buyers who do not yet know the brand.
Adding new releases, updating seasonal products and running promotions are all things your team can do without us after launch.